Selling mattresses and bedding that will help people enjoy a restful sleep can be a successful business as long as you know how to advertise it in order to attract more customers. You can’t expect people to just come to your store and buy a mattress so, you need to master some marketing tips that will make your bedding store more profitable.
Address to a certain market
Before you start any marketing campaign, you must know the market you are targeting so the results of your campaign will be the expected. If you are selling high-end mattresses, you should promote your bedding store in a luxury neighborhood where people would be interested in your products. If your bedding store addresses to people with a smaller budget, you should target that specific market.
Advertise in local papers
If you post an advertisement in your local paper, customers will find out more about your bedding store and chances are they will visit you. The paper ad is the least expensive choice but you can also opt for a TV commercial on the local TV or radio station, depending on your marketing budget.
Design a web page
Online marketing has gained popularity over the past years because customers looking for a certain service or product tend to use the internet to find what they are looking for. If you offer details about your bedding store on a web page, chances are you will attract more customers.
Use social media to your benefit
Besides designing a web page, consider creating adds that you can pop on social media networks like Twitter or Facebook. Given that most people own a social media account, this type of advertising could turn out to be quite productive.
Offer quality products
The best marketing advice you could get is to respect your business and your customers and offer only quality products, despite their price. Extend your offer with the highest quality bamboo bedding that will surprise your customers in the most pleasant way. Offer them a complete range of sheets, pillows, mattress toppers and bed covers made of bamboo.
Create attractive packages
Nothing promotes a business like a good discount or promotion that lets customers know you are offering a lower price or an interesting package. Spread fliers with the discounts available in you store, place adds at the entrance and highlight the products that enjoy the biggest discounts.